A one day intensive workshop designed to show dealerships how to sell and service more vehicles more profitably…


Learn how to engage, attract and retain more customers from the experts doing it every day…


16 cutting-edge sessions to learn new skills and strategies from the best in the business…


Explore new digital solutions to help improve your dealership…

Join us in Seattle on March 19, 2014 for a full day of learning how to use the Internet and technology to sell and service more vehicles more profitably.

In partnership with the Washington State Automotive Dealers Association (WSADA), the Digital Dealer Conference & Exposition will showcase highlights of the industry’s premier automotive digital strategy conference in a one day workshop event on Wednesday, March 19th at the Doubletree by Hilton, Seattle Airport.

Work with industry thought leaders to learn the latest skills and best practices in a number of areas critical to dealership operations including digital marketing, social media, new and pre-owned sales, data and analytics, reputation management and customer loyalty programs.

Dealer Principals, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, CRM Managers, BDC Managers, Fixed Operations Managers, Pre-owned Managers, F&I Managers, Marketing Directors and Social Media Managers will learn how to:

  • Utilize digital marketing best practices so customers find your store first
  • Present your dealership and inventory to increase online sales
  • Develop strategies to maximize your SEM and SEO
  • Use Social Media to engage and retain more customers
  • Improve sales processes to sell more new and pre-owned units
  • Understand what customer data to measure, how often, and what to do with it
  • Manage your online reputation to attract more car shoppers to your lot
  • Establish customer loyalty programs that create evangelists for your business
  • See demonstrations of the latest technology designed just for dealerships
  • Gain market share, reduce costs, boost revenue and profits

In Partnership with:


  • WSADA Member
  • $99First Attendee
  • Additional Attendees: $49
  • Non-WSADA Member
  • $199First Attendee
  • Additional Attendees: $99